Twelve Cupcakes, the homegrown cupcake chain started by two local celebrities and later sold to an overseas group, was for years one of the most asked halal questions among dessert lovers here. The register answer is at the top of this page; here is the story behind it.
What Twelve Cupcakes says
The chain’s halal status changed more than once over its lifetime. Community halal accounts announced that Twelve Cupcakes had become halal-certified, and the news spread widely at the time. Later, halal community trackers reported that the chain was no longer halal-certified, and directory listings were updated to reflect that.
The bigger development is that Twelve Cupcakes has since been placed under provisional liquidation and its outlets have ceased operations, a closure that also left its workers seeking union help for unpaid salaries.
What this means for you
There is nothing current to verify. A certificate belongs to a premises, and when the premises closes the certificate goes with it. If you come across an old blog post or social media post declaring Twelve Cupcakes halal-certified, treat it as a snapshot of a past status, not a statement about anything you can buy today. This is a useful reminder that halal status in Singapore is not a permanent label, it is a live register entry that can lapse, be withdrawn, or end with the business itself.
Certified alternatives
If you are after cakes and bakes with a certificate you can actually check, start from these register-backed pages:
- Swee Heng Bakery - a certified homegrown bakery chain with outlets across the island.
- Polar Puffs & Cakes - certified cakes, puffs and celebration bakes.
- PrimaDeli - a certified local favourite for cakes and pastries.
To check any specific bakery, use the register search with the outlet name or the mall’s postal code.